It all starts with the customer.
Who are our customers? What do they want? What do they need?
These are the questions we must answer to transform into a digitally empowered business with a brand-new operating model where we design and build our products, stores, and supply chains around our customers. When we combine the potential of customer insights, e-commerce excellence, product performance and data reporting, we unlock the power of a customer-centric operating model that offers personalised services across every touchpoint.
That’s our vision. And our journey is just beginning.